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ARTICLES

The 10 Commandments of a Successful Online Entrepreneur
By
Merle
How to be an Internet Entrepreneur
You have permission to publish this article electronically, in print,
in your ebook or on your web site, free of charge, as long as the
author bylines are included.
"The 10 Commandments of a Successful Online Entrepreneur"
By Merle http://MCPromotionsPress.com
Anyone can start an online business, but making it profitable is a
whole other ball game.If you were to ask a group of web entrepreneurs
what the secret is to their success, you'd get many different
responses, but you would find a common thread running through their
answers --comprising these simple online "commandments":
1) Thou shalt make sure your site gets submitted and listed with all the major Search Engines.
Some are still free and some will cost you a few bucks. Before you
submit, it's important that you make your pages "search engine
friendly" and optimize them for your most important key phrase. Do
include key phrases in your title tags and in the first 250 words of
text on the page. You'll find a nice submission list here
http://tinyurl.com/c4pb
2) Thy Website Design must be clean.
OK, this is important; first impressions do count... especially online.
If you can't create a good looking and professional website, please
outsource it to someone who can. Nothing will kill your sales faster
than a site that looks like it was put together by a ten-year-old.
Check out these great articles for pointers:
http://tinyurl.com/c4ph http://www.useit.com/alertbox/9605.html http://www.websitetips.com/design/
3) Thou shalt write compelling Website Copy.
I can't tell you how many times I've heard someone say, "my site gets
traffic, but no one is buying." Converting browsers to buyers is tied
to your ability to write good ad copy that pulls a reader in and makes
him or her take the action you want. You can read a few good books and
take a stab at it yourself, or source it out to an expert like Michael
Fortin of http://SuccessDoctor.com . At the very least, sign up for his
newsletter -- it's good stuff.
4) Thou may need to Pay Per Click.
The search engine game has changed much over the last five years, since
the advent of the PPC's. Today they are an important part of any
website search engine strategy. The basic two you need to use are
Overture and Google Ad Words. There are other smaller ones, but these
two major players will give you more bang for your buck, as they have
relationships with almost all the other search engines to supply
sponsored listings. For more information check out:
http://PayPerClickSearchEngines.com
5) Thou must Advertise thy presence.
Do nothing and you'll get nothing. You need to advertise online and off
to bring in the traffic your website needs.Participate in Forums, buy
ezine ads, create and send out press releases, swap links with other
related sites. If you don't get your URL out there,no one else will.
For ideas check out: http://www.promotionworld.com/
6) Thou shalt take Electronic Payments.
If you're selling a product or service online you need to be able to
take payments electronically. At the minimum, you should have a PayPal
account : http://PayPal.com . If you need to take credit cards you'll
need a merchant account or an account with http://Clickbank.com .
People like payment options; give them as many as you can and you'll
enjoy enjoy increased sales.
7) Thou shalt engage in Email Marketing.
Email is the #1 means of communicating online and a great way to market
your site. You can reach thousands of potential customers by
advertising in targeted newsletters for pennies on the dollar. Just
make sure you are dealing with a reputable ezine publisher and not some
guy "selling lists" from the inside pocket of his jacket. Good
resources are:
http://Doubleclick.cOm http://DirectoryofEzines.com http://tinyurl.com/4obh
8) Thy Online Education is a Continuing Process.
The online world is a constantly changing environment, and what works
for you today may not do so tomorrow. Make sure you read relevant
publications and keep up with what's new and "hot" in your industry. If
you can't keep up with technology, it'll leave you in the dust.
Read..Read...Read....and you'll be surprised at what you'll learn.
9) Thou Shalt Network.
This is important to any business, online or off. As much as the
Internet has grown, there is still a close sense of community with
established players. Make sure you make friends with other
entrepreneurs every chance you get. Find out who they are, you'll learn
a lot from watching their moves. Be helpful and courteous when you can
and someday they'll return the favor. One of the best forums online for
finding out who the "experts" are is http://www.ablake.net/forum/
10) Thou Shalt Answer Your Email.
I know this sounds like a "no-brainer," but I'm afraid it's not. If
someone sends you an email, do your best to reply to it within 24
hours. Nothing will turn potential customers off faster than a lack of
response to their needs and questions. Take care of your business
promptly and people will love you for it. Use autoresponders where you
can for automatic sending of ezine samples, ad rates, FAQ's and more. A
good free one is http://www.getresponse.com/
By following these 10 commandments you'll shine online and you'll
become the type of entrepreneur that others will want to do business
with. These unwritten rules are there for a reason, follow them and you
too will be successful online!
********************************************** Merle
http://www.EzineAdAuction.com "Where some of the BEST Deals in Ezine
Advertising are Made" Buy & Sell Ezine Ads in a live auction
setting! Publishers sell off your excess inventory and Buyers pick up
some Fantastic bargains. Free E-book on how to write "glowing" ezine
ads.....Download Now at
http://www.ezineadauction.com/ebooks/greatezineads.pdf
About the Author...Merle
(just Merle, thank you) is an experienced Internet Marketer/Promoter
Consultant. She knows what it takes for business websites to be
successful. She has been online for over five years and has three
websites to her credit: MC Promotions( http://www.MCPromotions.com -
Merle's World (http://www.MerlesWorld.com) and Ezine Ad Auction
(http://www.EzineAdAuction.com Merle lives in a suburb right outside of
Cleveland, Ohio with her two dogs, Teddy Bear and Dakota, and her
fiancée. Her hobbies include reading (especially anything Net-related),
writing and publishing her three ezines, MC Promotions Press, Merle's
Mission and Ezine Ad Auction Authority. All 3 publications have a
combined subscriber base of well over 11,000. Feel free to contact her
with any questions.
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