1 The ‘Triple Effect’ Approach to Growing Your Business – Doubling your Profits may be much easier than you Think.

Most business owners are daunted at the idea of being able to double their Profits. They think it always involves doubling your customers. But when you do the numbers, you get some interesting Results

OPTION A:

If you Increase the number of Customers by 10%
Increase the‘average spend’ by 10%
Increase the number of times people purchase by 10%
Your Turnover will increase by: 33.1%

OPTION B:

If you Increase the number of Customers by 30%
Increase the ‘average spend’ by 20%
Increase the number of times people purchase by 30%
Your Turnover will increase by: 100% +

So what you need to concentate on is increasing your customers , increasing the average spend of your customers , increasing the number of times your customers purchase from you.

2 The BIG Advertising secret

Most advertising doesn't work !

Measuring & testing of your advertising is essential to your business success.

Get good at ad copy writing. Learn.

Don't be dependant on traditional advertising.

There are alternatives. USE Multiple marketing methods.

3 Transform your Internet Marketing

The 1% Rule : on average only 1% of your website visitors make contact with you : either by buying, joining your newsletter ,providing their email, etc.

Benefits orientated copy : Concentrate on the benefits your customers receive by doing business with you. People want to know what you can do for them.Tell them why they should give you their custom.

Purpose of your Website : Most business website are crap ! Your site must stand out . On average you have just 8 seconds to make an inpression on your visitors. Tell them what you can do for them . You should use your website to begin a relationship with your customers.

Email Capture : Offer them a gift or incentive such as a free report or article, upfront to capture their email address.

Auto Responder Email : USE AUTORESPONDERS

The Power of Personal Communication : SIMPLICITY works best. Take an interest in your customers.

Pay per Click Advertising : Google has introduced local pay per click advertising targeted at your local area.

4 Tap the Customer Goldmine :

Increase Frequency of Communication : Communicate with your customers more.

Emails, Letters, Calls, Meetings : increase frequency.

The 80/20 Rule : on average 80% of your results come from 20% of your efforts. Track your advertising and concentrate on the 20% that brings most results.

Work on your 'back end' : Offer complimentary products & services to your customers after purchase. Make use of those Thank You pages.

5 The Vital Importance of Adopting the Marketing Mindset

A BUSINESSES GREATEST ASSET IS ITS CUSTOMERS.

At least 50% of your time spent on your business should be spent on marketing.

6 The Power of PR - Get Free Media coverage for your business in Newspapers, Magazine, Radio and TV

Tell people about your area of expertise. Contact local press , radio ,tv. They need stories/articles /news more than you think. Everyday they have space they need to fill.

7 The Transformative Power of Multiple Marketing Approaches

How many of these Marketing approaches are you using:

Direct Mail
Telephone Marketing
Email Capture
Autoresponders
Direct Sales
Joint Ventures
PR
Advertising
Shows and Exhibitions
Direct Sales
Pay per Click
Free Events
Conference Calls
Mailing Lists
Referrals
Internet Advertising

Utilise as many as you can.

The business who consistently grow and stay on top all understatnd the power of effective marketing.

It is the key to your success.

Implement The 7 Essential Strategies for Business Success today.